Part 1: B-Corps, The Green Revolution in Business and Why You Should Join In
In this fast-moving world, it's too easy to get lost in the daily grind, forgetting the big picture. But while we're busy chasing growth and building tomorrow, we sometimes have to pause and see what is happening in the world? This introspective journey led me to discover an intriguing concept reshaping the business world: B-Corps, short for Benefit Corporations. B, Benefit for all!
Source: logo from the b-corporation website, brand assets
So, what's up with B-Corps? Well, they're a new type of company that's all about having a lot of love for humans and the planet. They are not just chasing the cash. It ain't just about the bottom line. It's about making a legit, positive splash in the world.
The B-Corp movement started in 2006 when three Stanford friends, Andrew Kassoy, Bart Houlahan, and Jay Coen Gilbert, founded B Lab, a non-profit organisation. They believed businesses should do more than rake in cash. They should help solve social and environmental problems.
Their vision was radical! Groundbreaking! With climate change, melting ice caps, floats, and other big issues, old-school business models weren’t cutting it anymore. B-Corps opened up a new chapter in capitalism that mixes purpose and profit. Purpose to do good for the planet or the people living it.
What makes a B-Corp different from any other company?
Well, B-Corps choose to meet higher standards of openness and accountability. They expand their responsibilities to include employee happiness, community impact, and eco-friendliness. Becoming a B-Corp is challenging. Companies must undergo a strict assessment and get a minimum score to earn the certification. Signifying the company's commitment to not just do well but to do good.
Looking at some great examples really shows how B-Corps are changing industries. From Patagonia's dedication to eco-friendly materials and fair labour to Ben & Jerry's focus on social justice and green causes, these companies show that profit and purpose can get along. Hopefully, we can do a "Company of the Week" on these legends soon.
But why should you care?
The B-Corp movement isn't just about mega-companies, not only about the perfect examples out there. It's also about us, the citizens. It's about the choices we make as shoppers, workers, and citizens. It's about where we stash our cash and how we invest our time. It's about the planet we wanna leave for our little ones.
Purchase with a Purpose
When we back B-Corps, we're putting our money where our mouth is for a more just and eco-friendly world. We're showing companies that we're about more than just the stuff they offer. We care about how they treat their employees, the planet, and the communities. Every dollar we drop is a shout-out for the world we dream of.
Promoting Policies
Besides that, as citizens, we can push for policies that promote green and responsible business practices. From fighting for tax breaks for B-Corps to going for stricter eco rules, we can use our voices to shape the business world.
Purpose at Work
Lastly, as employees, we can work for companies that align with our values. Companies with a purpose that you believe in. B-Corps often report happier, more engaged workers who feel part of a bigger mission.
When you return to work on Monday, check your company's purpose, vision, or values... Do you align with the Mission? Do you share the values? Are you more satisfied knowing your belief is aligned with other colleagues? If you don't, see what YOU or the company can do to explore your purpose. I've learned that a company doesn't have to be born with a purpose. You can search for it, also in the future. Better late than never! It also took Patagonia some years to realise that saving the planet and business could go hand in hand. And hé, who doesn't want to wake up knowing their contribution is making the world a better place?
If you want to learn how Patagonia grew into what they are today, I suggest you read: "Let my people go surfing" by Yvon Chouinard himself. The book was given to me by my girlfriend. I really enjoy how Yvon takes you along in the philosophy of Patagonia, the company, and how an idea has grown into a worldwide business and a lifestyle.
Going green isn't just about recycling or turning off lights (although that's important too). It's also about realising we can influence businesses and behaviour. It's about recognising our collective power to impact businesses and others. It's about challenging the movement that a company does not only exist to make a profit.
Continue reading with Article II on how to become a Bcorp. Kickstart Your Quest to Sustainability: Become a B-Corp!
Want to read more about B-Corps?
Check out some of Articles
B Corp certification: Why? How? and What for? A questionnaire proposal
The struggle for the soul of the B Corp movement
Why Companies Are Becoming B Corporations
Also, don’t forget to check out their website. They have some crazy cool features hidden on their website.
